Urban alleys are often overlooked yet hold significant potential for transformation within densely populated cities where public spaces are scarce. This research explores the creation of a branding and wayfinding framework aimed at enhancing public awareness and community safety in alleyways in Malaysia. Drawing on urban design principles, spatial perception, and placemaking concepts, the study employs a multi-phase approach that includes a literature review, field observations, participatory workshops, and experimental simulations. Findings from the study reveal several challenges, such as poor spatial clarity, a lack of cohesive visual language, and insufficient user-centered signage. These issues contribute to negative perceptions and the underuse of these alley spaces. Workshops conducted with local residents, municipal officials, and urban design experts provided valuable insights into the socio-cultural factors influencing how these alleys are used and perceived. This information guided the development of a branding and wayfinding framework that incorporates visual identity systems, navigational aids, and design strategies tailored to the local context and community needs. Although this framework is specifically tailored for Malaysian urban environments, its underlying principles can be adapted to other similar high-density areas. This study adds to the discourse on alley revitalization and offers practical strategies for integrating underappreciated urban spaces into broader plans for inclusive, human-centered city planning.

Urban Alleys, Wayfinding, Branding, Community Safety, Place-Making, Micro-Urban Design